AppliCad Branding, Identity and Website

AppliCad specializes in the development of software products and services for professional estimators doing roofing and cladding proposals.

Inspired by how the AppliCad software functions (architectural and engineering drawings are generated from a photograph), Axsen developed branding, identity, marketing and website materials including the “low-poly” lightbulb logo, before-and-after hero graphics, and the WordPress website.

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AppliCad Photo to Drawing

Photo to Drawing Hero Area Concept

AppliCad Logo

“Low-Poly” Lightbulb Logo