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Wojo’s Responsive Redesign

A family owned and operated HVAC & Plumbing company in Ohio, Wojo’s engaged Axsen to refresh their website with a new, WordPress based responsive design. With a 10-fold increase in content compared to the old website, Axsen also provided extensive copywriting and art direction services.

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Doing More with Stock Photography

Sometimes, clients do not have the budget for a photo shoot, so Axsen will suggest licensing stock photography and customizing it to fit the client’s brand and message. In this example, by adding their logo to elements on the photos, Rose Heating & Air were able to achieve a custom look-and-feel to the pages without...

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The case of the bare bear (or why client feedback is important!)

Axsen had originally proposed using the Flag of California in the redesign of Hallett, Emerick, Wells & Sareen’s website. After presenting this to the firm, they felt that the “bear butt” front-and-center on the flag image may be amusing from their rivals perspective, but not their clients! As designers, we need to take constructive criticism...

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