Author: Axsen

John M. Rogers, Esq. is currently serving as the State Representative for Ohio’s 60th House District. With term limits, his fourth and final term is quickly coming to a close, John needed a website to reflect his new election campaign for Lake County Commissioner.

With the polls just around the corner, Axsen worked within a tight deadline to update the site with a fresh, new and responsive design, along with a WordPress backend that would allow for future growth after the election.
Upon publishing the website, John stated “Axsen was great to work with, and they really understood what was needed for my new campaign.”

Can we help with your next campaign? Visit us at axsen.com

Bass Doherty & Finks P.C. is a Boston, MA based law firm specializing in Estate Planning, Probate Administration and Tax law. Axsen has managed their web presence for over 16 years, and most recently was tasked with this responsive website redesign. Can we help do the same for you?

AppliCad specializes in the development of software products and services for professional estimators doing roofing and cladding proposals.

Inspired by how the AppliCad software functions (architectural and engineering drawings are generated from a photograph), Axsen developed branding, identity, marketing and website materials including the “low-poly” lightbulb logo, before-and-after hero graphics, and the WordPress website.

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Photo to Drawing Hero Area Concept
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“Low-Poly” Lightbulb Logo
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A family owned and operated HVAC & Plumbing company in Ohio, Wojo’s engaged Axsen to refresh their website with a new, WordPress based responsive design. With a 10-fold increase in content compared to the old website, Axsen also provided extensive copywriting and art direction services.

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Sometimes, clients do not have the budget for a photo shoot, so Axsen will suggest licensing stock photography and customizing it to fit the client’s brand and message.

In this example, by adding their logo to elements on the photos, Rose Heating & Air were able to achieve a custom look-and-feel to the pages without breaking their budget.

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Axsen had originally proposed using the Flag of California in the redesign of Hallett, Emerick, Wells & Sareen’s website.

After presenting this to the firm, they felt that the “bear butt” front-and-center on the flag image may be amusing from their rivals perspective, but not their clients!

As designers, we need to take constructive criticism like this on board, and have alternatives available. In the end the firm selected a variant of their logo on a textured background, and the website was published with that instead.

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The alternative
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The Hon. John P. DiBlasi, a client since 2004, tasked Axsen with a website redesign that would focus on his extensive mediation and arbitration practice. Judge DiBlasi requested that we collaborate with NAM (National Arbitration and Mediation) for content suggestions, and use photography shot by Denis Gostev. See the video below for a behind-the-scenes look at how the photos were repurposed for use in this responsive WordPress website.

Can Axsen help with your next project? Visit us at axsen.com.

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Source Photograph

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The original Ewing & Jones, PLLC website was created back in 2007, before smartphone compatibility was a requirement. Fast-forward to today, it is a must-have with over 50% of internet traffic coming from mobile devices.

Before the Axsen redesign, viewing the website on a smartphone meant the visitor had to pinch-and-zoom to read the text, but after everything scales to fit the space, and text and photos flow easily.

Keith Jaasma and the rest of the team at ewingjones.com were great to work with on this redesign. Can we do the same with your next project?

Dr Mark A. Conner was after a website redesign for his Ohio dental practice, and had a specific request — he wanted to highlight his life-long love of ice hockey. The new site Axsen created incorporates this, along with plenty of dental information for prospective patients. Dr. Conner and his team love the results…can we do the same for you? Visit us at axsen.com.

Colella Zefutie LLC came to Axsen for the development of their new website. Ugo Colella and John J. Zefutie, Jr. were great clients with very specific requirements, including GoT inspired imagery!

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